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Dublin Airport handled 20.5 million passengers in 2009, which was a 13% decrease of passengers on 2008. Dublin airport had experienced high levels of growth in passengers in recent years until the global economic crisis affected traffic in 2009 which is similar to the experience across European airports. The airport is ranked 10th busiest in Europe for international passenger traffic and 17th in the world. During the year 11 new services were launched of which 4 were to totally new airports. The airport served 190 routes with 63 airlines for the year. Of this 166 were scheduled routes served by 33 airlines. The airport’s overall load factor has remained strong over the years.
The peak months of July and August see nearly 2 million passengers use the airport. With only 5% of business travelling on charter flights the fall off in traffic during the winter months is not as severe and consequently does not exhibit strong peaks and valleys. The Continental European market has grown significantly in the past five year and accounts for 10.4 million passengers and represents 51% of the overall passenger number at Dublin. Our top five markets of Spain, France, Germany, Italy and Poland provide 66% of our traffic on Continental Europe while new emerging markets in Eastern and Central Europe are continuing to develop.
The UK market remains our single biggest market accounting for 7.6 million passengers in 2009. The London route is our most important route with nearly 4 million passengers. Heathrow remains the most important onward connecting airport for long haul travel. The Transatlantic market accounted for 1.6 million passenger in 2009 or 8% of total traffic at the airport. New York is a hugely popular destination from Dublin and is now the third busiest destination at the airport after only London and Paris. Other international market is made up predominantly by North African charter flights along with the daily operation by Etihad to Abu Dhabi which is increasing to 10 flights per week from March 2010.
With an environment that consists largely of international business and leisure travellers, advertising at Dublin airport allows you to communicate with successful, affluent consumers and high-income groups through business-to-business advertising, global brand building, tactical and strategic initiatives as well as point of sale support.
Air travellers are a premier audience:
Click here for passenger stats & profile
With all departures on the first floor level and all arrivals on the ground floor it is possible for you to segment your advertising communication. For example you can limit your communications to arriving passengers or alternatively you can just as effectively target departing passengers or frequently flying business passengers.
To translate such target group segmentation into a finely tuned media plan just contact Dublin Airport Authority’s Advertising Sales Department at +353 (0)1 8145548 or email Info.Advertising@daa.ie.
Click here for more information on pier usage destinations and airlines operating from Dublin Airport.
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